Management Careers

Digital Marketing Manager

Duties and Responsibilities:

  • Deploy successful marketing campaigns and own their implementation from ideation to execution
  • Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
  • Produce valuable and engaging content for our website and blog that attracts and converts our target groups
  • Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
  • Oversee and approve marketing campaigns
  • Measure and report on the performance of marketing campaigns, gain insight and assess against goals
  • Analyze consumer behavior and adjust advertising campaigns accordingly
  • Work closely with the CMO to improve internal processes, work with the team to brainstorm new and innovative growth strategies, etc.




Requirements:

  • Minimum 3 years demonstrable experience as marketing manager
  • Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
  • Solid knowledge of website analytics tools (e.g., Google Analytics, etc)
  • Experience in setting up and optimizing Google Ads campaigns
  • Numerically literate, comfortable working with numbers, making sense of metrics, and processing figures with spreadsheets
  • Up-to-date with the latest trends and best practices in online marketing and measurement
  • Problem-solving skills, great communication skills; critical thinking; strong analytical skills and data-driven thinking, etc.

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