PPC or pay-per-click advertising is a fast and convenient way to bring your business offer to the top of search engine result pages (SERPs). By occupying a prominent position in SERPs, your ads will meet your customers where they’re at. Not only are sponsored ads displayed before organic results, but they can increase brand awareness by 80%. (Seo Tribunal)
Our PPC managers work relentlessly to create and optimise campaigns which are relevant for your target audience and get you optimum returns on ad spend. First, we conduct keyword research using specialized tools and software. This enables us to identify those search queries that have both the highest search volume and buying intent.
Then, we craft engaging ad copy that highlights your business’s unique value proposition. Lastly, we follow industry best practices and draw on our own expertise to set up campaigns that maximise conversion rates.
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