The concept of identity implies differentiating oneself from others. You form your own distinct personality that sets you apart through how you communicate and how you present yourself. In this case, corporate identity is no different.
A company’s brand brochures, business cards, and other mediums should be a solid representation and extension of an identity already established through actions and behaviour.
Setting yourself apart from the competition increases your chances of catching and keeping the attention of your ideal clients. There are many ways to build up your corporate identity, but having a solid strategy helps maintain it long-term.
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