Usability Testing & Research

Know what your users want, need and do, instead of what they say.


Both user research and usability testing are extremely valuable for the UX design process, typically undertaken when launching a new product or redesigning an existing one.

User research refers to several methods applied to a group of representative users, in order to get a profound understanding of their behaviour. There are many user research methods; including surveys, interviews, focus groups, and many more.

Usability testing, on the other hand, is the best way to evaluate a product's ease of use in order to see how users interact with it, and then identify usability issues in the user experience. 



Using Artificial Intelligence to Improve and Automate Credit Scoring

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Reducing Lab Test Results From 2 Weeks To 2 Minutes

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